Case Studies

True dedication and experts in digital marketing, business leadership and strategy. Highly recommended!”
-Adnan Khan, CEO Whitehall Offices

-Adnan Khan,

CEO Whitehall Offices

Case Study

Project Name: WhiteHall Offices
Industry: Customized,Accessible workspace
Complete On: 05 Dec 2019
Skills Used : WordPress/CSS/SEO
Website: www.whitehalloffices.com

The Challenge

A brand new office space opens in downtown Mississauga. Given the local nature of the business, it was imperative to get discovered from other businesses in the shortest time possible. Generating leads and tours of the facility was a pressing goal. Given leads, impressions and conversions were immediately required – Google Ads was the solution recommended and implemented by the team at Web Worx Labs Inc.

75%

Increase In traffic

Search Engine Marketing
To Win Tours

When it comes to getting leads right away for local businesses, we at Web Worx Labs know that nothing gives that immediate boost like digital advertising.

In studying the market and the budget requirements, a careful study and analysis was conducted to assess what it will take to maintain the top two positions of search results as that is where the biggest traffic and leads come from. This analysis revealed the estimated budget requirements, expected leads and conversions using average industry benchmarks.

“Once we know how many impressions there are for targeted keywords, its simple path to estimate anticipated traffic” – Usman Sheikh CEO Web Worx Labs Inc.

Once we know how many impressions there are for targeted keywords, its simple path to estimate anticipated traffic

Usman Sheikh CEO Web Worx Labs Inc.

The Drive To 1st Position

In order to execute on the digital advertising campaigns and meet their occupancy targets in the first 2 months, six different campaigns were set up. Each campaign had 4+ ad copies, 15+ keywords and landing pages designed at focusing on different solutions that Whitehall Offices was offering. This covered everything from office space, co-working spaces, shared desks, executive offices virtual offices, meeting room and conference rentals.

In order to get to and maintain the top 3 positions in search results, regular active management of the ads was done. Keyword bids were automated, ad copies were optimized allowing us to maintain the 2.0 spot. This high position in search allowed for a high number of impressions, clicks and thereby conversions to take place.

The Result

The Success Continues

At this time, Whitehall Offices is at 90% capacity and only leverages the Google Ads and the Web Worx Labs team on a seasonal basis. This brand new local partner experienced tremendous success from a well executed digital ad campaign.

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