We love working with the team at Web Worx Labs. They are thorough and always provide timely execution. Their expertise in all things technology and marketing has worked wonders for our brand already.”
Executive Director CCMA
Project Name: CCMA
Complete On: 05 Dec 2019
Skills Used : WordPress/CSS/SEO
Even as a national body, the design elements of the brand, the layout and exposure to target audiences had been conducted via offline means. To improve online visibility and enhance branding appeal CCMA turned to Web Worx Labs for their digital marketing solutions.
“We needed to create content that is engaging and enlightening for the existing community of Montessori while attracting new audiences.”
Usman Sheikh, Founder Web Worx Labs.
Increase In traffic
How Online Marketing Leads To The Great Branding Initiative
At Web Worx Labs – building strong brands online is something we do, day in, day out. However, before diving into the campaign there is always a need to do thorough planning and research to gain alignment and understand milestones and deliverables.
Using big data and analytics, keywords that would give CCMA the greatest visibility were narrowed and aligned upon. Buyer personas were done to identify target customers to help with everything from social media posts, to brand messaging, tone and ad copy.
After researching and understanding the customer, the marketing team looked at the gaps vs. current standards of high caliber brands and immediately realized that the website was something that needed to be redone. The whole customer experience journey needed to be redefined.
“We needed to create content that is engaging and enlightening for the existing community of Montessori while attracting new audiences.” – Usman Sheikh, Founder Web Worx Labs.
The Canadian Council of Montessori Administrators (CCMA) is a national accreditation body providing excellence and a voice for Montessori Administrators in Canada.
Headquartered: Toronto, Ontario
A full redesign of the existing website, enhanced social media engagement via content plan and calendar, targeted search engine marketing and advertising needed to be planned and executed on flawlessly. Careful review and expertise allowed for a plan that is designed and developed for success. All elements needed to be considered including the tone, layout, inbound customer journey, conversions and measuring and tracking results.
- New Impressions
- Orangic Traffic
- Engaement Rate
The Journey Continues
As we continue on this journey to revitalize the brand, we have seen great progress and reached new milestones. We report, track and measure results regularly. We share and discuss findings and whenever we find things are not working – we always tweak to ensure we continue to refine and optimize as we continue to grow the brand.