Type Of Advertising
Get To Know The Different Types of Advertising
Advertising? The most significant form of marketing communication done with the users of a product or service through a non-personal message. This type of marketing is present, though people are not well aware of it. Although now the current generation knows what exactly advertisements do but still to sound a bit academic let us provide you with a basic definition of advertising. “The business trying to persuade people to buy products or services.” Did you know that over time advertising has evolved and several ways have been introduced from traditional/legacy media to new/modern media? Don’t get yourself confused, advertisers have a vast array of choices and here we’ll sort out all the types of advertising in detail. However, it is essential to know what is happening in the present world. Also, remember that the history of advertising can be traced to ancient civilization when Egyptians used papyrus (thick paper) to make wall posters and write sales messages. While in today’s world, advertising is communicated through various mass media it can be either through traditional media or new media. Let us tell you what is traditional media and new media and what types of advertisings are included in that. Traditional Media communicate with one-way technologies, involve print media. We can further classify media into direct mail, newspaper, magazines, outdoor advertising, radio broadcasting, and television. New Media is a form of media that enable people to telecommunicate with each other through search engine results, websites, articles, blogs, social media platforms, and text messages. You can even call new/modern media digital media because of the use of electronic devices. Both types of advertising are still in use but with the advent of new media, traditional media has faced many challenges. Which doesn’t mean that it has lost its worth? With the advancements in digital media, it is said that advertisers had spent $40 billion more on internet ads than on TV ads last year. You can also check the whole stats of global advertising spending here from 2014 to 2021. You can find a snippet of the graph below. Worldwide the estimated spending on advertising is undoubtedly going to increase in the upcoming years, as businesses want to promote their brands and services by capturing the minds of people through new methods. Are you curious to know about the tactics used in advertising to reach consumers? The following list is an introduction to the types of advertising and how you could use them for your business to grab the attention of your targeted audience to generate high sales. Note down all the following advertising plans that can help your brand in building and maintaining a reputation for standing out in a market.
In advertising, direct mail is one of the oldest types in which prospective buyers receive a message by post or mail service. Direct mail is used by businesses in which they send letters, brochures, catalogs, postcards and promotional material to their potential clients and customers. Direct-mail advertising is considered as one of the most effective and profitable ways to capture new and existing customers. The biggest advantage of this type of advertising is it allows you to communicate with your targeted audience one-on-one unlike other types of advertising in which you’re not sure who is receiving your message. This method is very effective as it provides direct and detailed information about the product sent to the buyers and establishes direct contact with the consumer. Secrecy is highly maintained in this type of advertising but suffers from certain flaws because it is sent directly to the clients. It has limited access which means that a small number of buyers can be reached. Response rates are often low as many consumers throw direct mail pieces away without giving it a read. This can get costly if the advertiser is not getting the desired result. If you’re wondering if direct-mail advertising works? Be mindful of the fact that if you’re going to choose direct mail, you have to do it right. It will surely benefit you and your brand to outshine the others.
Newspapers and Magazines
One of the coolest ways to convey your message to your target audience is by using print media, which has two mediums of communication. I.e. newspapers and magazines. These two are the most powerful advertising tools companies use for branding their product or service, as many people love to read.
Newspapers are still important get to know how and why? Keep reading!
Several benefits of newspaper advertising cannot be found elsewhere, including television, radio or even the Internet. How? The cost of advertising is more affordable than the rest of the mediums and offers better targeting. Newspaper adverting allows a business to target the specific audience that is often difficult to reach through other mediums. Newspapers effectively reach more customers because of the ability to be an engaging and trustworthy source. So the advertisements published in newspapers make a substantial impact on the brand on the consumer that is reached.
Are you considering magazine advertising to promote your product or service?
If you’re thinking it may seem pointless to advertise in magazines because other mediums have reached millions of consumers then let us tell you that it is not pointless because ads in magazines have a more extended staying power or you can say shelf life than other digital ads which come and go. You have the power to stay in the minds of the consumer much longer in comparison to other mediums, by advertising in a magazine. The reason is they are meant for either the general public and a special class of folks. Advertisements in magazines are very creative than usual because of being colorful and “prestigious” which appeals to the readers. However, the cost of advertising in magazines is higher and has much less flexibility compared to newspapers. A funny fact about magazine advertisements is that those published on the right-hand page are more expensive than the left-hand page. Still, newspapers and magazines both have greater impact and exposure because millions of people are reading your advertisement to know more about your brand.
If you’re thinking it may seem pointless to advertise in magazines because other mediums have reached millions of consumers then let us tell you that it is not pointless because ads in magazines have a more extended staying power or you can say shelf life than other digital ads which come and go. You have the power to stay in the minds of the consumer much longer in comparison to other mediums, by advertising in a magazine. The reason is they are meant for either the general public and a special class of folks. Advertisements in magazines are very creative than usual because of being colorful and “prestigious” which appeal the readers. However, the cost of advertising in magazines is higher and has much less flexibility compared to newspapers. A funny fact about magazines advertisements is that those published on the right-hand page are more expensive than the left-hand page. Still, newspapers and magazines both have greater impact and exposure because millions of people are reading your advertisement to know more about your brand. When you’re thinking about methods of advertising to promote your business, radio might not be the first thing that comes to your mind. Especially in the era of social media, radio might seem fuddy-duddy. But radio can be something important when it comes to market your brand. What you need to know about radio advertising is all here. Radio used by advertisers as compared to other media offers more affordability, broad reach to the targeted audience and can be beneficial for your enterprise by delivering a timely message.
If you want to go with radio advertising, a few things you must keep in mind.
Among other broadcast mediums, which have visual appeal, radio can only impact your target audience through sound. But it covers all types of listener whether literate or not to advertise your product. Don’t forget that people listening to your advertisement on the radio are probably doing something else at the same time like doing household chores or driving. This means they are focused and multitasking, listening to your advertisement at the same time. So try to make your key information more prominent about the product you’re selling.
Watching tv is one of the most common and modern leisure activities, and advertising on television is one of the fastest growing mediums of marketing which has gained substantial popularity among the masses these days. This is the most dominant way to reach a large number of consumers because it’s the medium, which includes sound and sight to convey the message to your audience. Advertising on television allows you to show and tell a wide range of audiences, by grabbing their attention.Good television ads are not just walking and talking messages. They foster emotions, empathy and leave an ever-lasting impression on the viewer’s mind. These elements make television ads costly compared to other mediums but also more effective and impressive.
Ever thought to run an advertisement right before a movie starts at a movie theatre? Why not? Remember the bigger picture, the more significant impact, also the ads broadcast in cinemas are just as same on television but have one privilege, and that is the captive environment of the cinema in which the audience has no chance to change the channel or ignore it not even can walk away because they are at a movie theatre. So isn’t this one of the most creative and smart techniques to promote your brand? Surely, It is! The number of people paying a visit to the movie theatre is increasing each year. Did you know that cinemagoers are four times more likely to be emotionally involved in your ad than television audience? Your advertisement shown in cinemas have more chances to be recalled by the viewer whenever they are discussing anything related to the movie. To make your ad impactful, you have to work smartly. How? Choose the timings when you want your ad to appear on the big screen. It can be before the movie begins or during intermission. In my opinion, it is always better to promote your brand before the film starts, because in intermission many people leave for a break. This type of advertising is highly costly but has a higher value as it serves to hundreds of people at once. – Then again not to the same spectators.
OOH ! Here I don’t mean “Out-Of-Here” or not even trying to express any of my emotions but just letting you know the short abbreviation of outdoor advertising also known as Out-Of-Home advertising. Now it is obvious just like the name that this type of advertising is created to reach the consumers who are in a public place or you can say outside their homes. OOH advertising falls into four main categories: billboards, street furniture, transits, and digital outdoor advertising.
We all are aware of what billboards are and can easily find them either on highly visible, heavy traffic areas or less-travelled roads in rural areas. Drivers and travelers see them almost everywhere, as they are a cost-effective advertising method. The stunning visuals on billboards leave an impression on the viewer and help you get the best bang for your buck.
The use of street furniture for advertising is one of the efficient and cost-effective approaches. Let us tell you what certain displays fall into the general category of street furniture such as benches in parks, busses and bus stop shelters, pole and telephone kiosks, news racks etc.
The most popular form of transit advertising are ads on the sides of the busses which is also common in subways, taxis, along airport walkways to highlight their products.
Digital Outdoor Advertising:
Using electronic technology to change what is displayed on a screen is called digital outdoor advertising also known as digital signage. This specific type of advertisement has gained much popularity within modern times because of the advent of digital billboards, which easily attract consumers. Ultimately advertising follows the consumers wherever they go, and all the categories mentioned above, offer ways to reach a broader audience in a local or regional market.
Social Media Advertising:
While there are other advertising approaches, social media advertising has taken over the market by storm. Whether you’re a B2B or B2C company, this strategy can drive your business objectives. This approach of advertising is basically used to grab the attention of the social media platforms users to bring in consistent sales. Social media allows you to promote your brand in several ways such as social networking, microblogging, and photo and video sharing which help you grow your fanbase and sales as well. Now the question is, which type social media advertising will help your business grow? Don’t you worry! We’ve got your back to help you answer this question; here we have compiled the list of influential social media advertising platforms you must know.
You can take a look at all of these social media platforms, and easily find out, which ads are worth your budget. We understand there are many advertising options out there; it might make it difficult to decide which ad platform you could get the best ROI from. If you need help deciding whether social advertising is right for your business you can ask us. We’ll help you select the best ones.
We have explained to you all the major advertising types, and now it’s your gig to choose the right platform to run your campaign on. If you’re still not sure about where to allocate your budget or your ad campaign isn’t performing well. Let us know in the comments below we’ll be happy to help you. Remember a single mistake in advertising can be costly. To keep an eye on your mistakes, you can hire an expert here to handle your ad campaigns and start promoting the brand. So, you can get better results without any work on your part.