Want Your Website To Rank Higher? – start by avoiding these shortcuts

The first thing that comes to mind when we are confronted with the idea of our website ranking higher “what is the fastest and easiest way for my website ranking higher?” right? But this is wrong! You have to build trust in order to rank higher, and trust is a relationship that needs to be consistent over time to build. In a nutshell – there is no shortcut and please for the love of Google! Avoid the tempting shortcuts for the longevity and health of your website. Another issue here is the question itself, instead of asking “what is the fastest and easiest way for my website ranking higher?” Instead, one must change their thinking and approach this issue as a value add – in order to truly get your website to rank high you must provide relevant and high-quality content on a regular basis to your viewers. In turn, Google Algorithms will reward you with higher rankings in search results which automatically bring more traffic to your website. In my experience, there have been many surprises from the search engines changing rules and advancing their algorithms. But one this remains the same – if you need your website ranking higher in search results, you must put in the hard work and create value for your visitors. Here are a few of the most common Website Ranking Shortcuts to AVOID at all costs.

Keywords manipulation to improve website rankings

There are many novice SEO practitioners that try to fit their content and messaging within the confines of their keyword research (and not much else) just to tap into the high-volume keywords. In other words, marketers shape their content on the website to represent keywords for which they are not properly aligned for the high-volume keywords. The end result of this practice is that it causes the website to lose the attention of the visitor before the website even has a chance to put out a real message in front of the visitor. The results in analytics for this practice speaks for itself. You will notice lots of traffic to your website but very little conversions. The reason here is because the traffic (visitors) were not really looking for you. Don’t try to mislead the visitors or direct them to content that is misrepresented by high volume keywords in order to increase visibility.

Website Ranking Shortcut: Purchasing Links

J.C. Penney was publicly punished approximately 5 years ago by Google for purchasing links. According to an article on Practical Ecommerce Google and other search engines alike hate paid links since they go after the algorithmic reliance on links as signs of quality. In the event that a site has earned numerous links, it must be fantastic, correct? Not if those links are paid for or given in return for the item, equal links or different favors. Therefore, Google has explicitly created algorithmic advancements to distinguish and debase links from link rings, link farms, link exchanges and paid link schemes. Without a doubt, there are some paid links accessible that haven’t been caught by Google yet, however how much longer will they have value and what will happen when they’re found? The risks far outweigh the brief reward.

Keywords stuffing to improve website rankings

Keyword stuffing is probably the oldest trick in the book. Many people still think that SEO is only about keywords. It’s not, there is a lot more to that goes into search engine optimization SEO and search engines are well aware of this practice of adding in text combinations which are unnatural. Search engines notice these attempts to manipulate search results and demote the content as such. SEO Practitioners that are just looking for shortcuts have tried all sorts of ways to trick the search engines, some have tried to add all different variations on the keywords in the footer of their website, some have even gone as far as adding these stuffed keywords as the same color as their website background so that the visitors cannot see them but web crawlers will. Remember keyword research is essential also you are writing for humans and not for a search engine.

Writing content for Robots

A great man once said, “Remember you are writing for humans and not for search engines” Oh wow! Yes, that was me. There is still this belief out there: if you write variations on the same keywords and sentences plural/non-plural versions, that means you have covered all your bases. Repeat the same targeted keywords repeatedly in variations, and you will rank high for these keyword variations. Wrong! This doesn’t work anymore. Now the search engines are advanced enough to catch repeated keywords, any variations of keywords. Most importantly you are going against the cardinal rule. You are not writing for the purpose of value-added or quality content for the visitors, instead, you are writing for the Robots. Write for humans! Alright, folks, these are the most common SEO shortcuts to avoid when you are looking to get your website to rank higher. I will repeat this once again, don’t go looking for shortcuts when it comes to SEO, it never works, even if it does – sooner or later search engines are going to catch on to your practices through algorithm updates and your rankings will plummet. The practice of SEO is of patience and hard work, and there are no shortcuts to either one. Ranking higher in search results is not a gigantic task what it requires is determination and persistence to improve your Google ranking by applying efficient SEO strategies that help you style a properly optimized website. All you have to do is make sure your site speed is up to bar, your content should be relevant, readable and of high quality, keyword research must be on point to help your site become a part and win in the search engine ranking race. Don’t forget to consider hiring SEO Professionals to help you rank higher in search engines. Hope you enjoyed my article, I would love to read what you have to say and share your stories and experiences with SEO shortcuts. Do let me know what SEO strategies you have used for improving your Google rankings.